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Guinness: Made Of More, Cloud

Creative Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister

Diageo is running “Cloud”, a television commercial reinforcing the Guinness brand positioning, “Made of More”. Launched on the UK and Irish Guinness Faceboook page, the ad will be shown on British and Irish television, digital and cinema outlets, supplemented by print and digital elements. The campaign celebrates the attitude shared by the brand and its drinkers – getting more out of life by putting more in. The creative, also features print and digital.

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