Sherwin Williams - Paint Chips

Arugula. Kiwi, Gusto Gold, Laudible Lime, Leap Frog, Cardinal Red. With Sherwin Williams swatches as our muse and medium, we were asked by our friends at McKinney to explore a world made of color, literally. The first in a multi-spot campaign, “paint chips” introduces viewers to this clever concept, taking us on an unexpected, variegated journey.

Production Co: Buck
Creative Director: Orion Tait
Executive Producer: Kate Treacy
Producer: Kevin Hall
Lead Art Director: Ben Langsfeld